Ecommerce: Go Mobile or Adopt Click to Call?
Mobile web usage is growing exponentially year over year and has been for the past eight years. This growth is because of the increased capability of smartphones and relative decline of desktop PC sales. According to Pew Research, 56% of adults own a smartphone in the United States. A 2013 article in Business Insider forecast that by the end of 2013, global smartphone penetration would have exploded from 5% of the global population in 2009, to 22%. That’s an increase of nearly 1.3 billion smartphones in four years. Based on this growth, instead of making their websites mobile-compatible, numerous companies create mobile websites that are compatible with desktops. But is focusing on mobile only the right decision? According to comScore, 44% of all the time spent on online retail occurs from a smart phone, 11% from a tablet and 45% from desktops and laptops. So, 56% of the users do not enjoy the choice to click and call to receive answers before they make a purchase. Same ComScore reports that while mobile e-commerce totaled $5.8 billion in the third quarter of 2013, the spending on desktop made $47.5 billion. Is there a way to invest in increasing the $47 billion instead of focusing mainly on increasing the $5.8? Over the past few years, a few companies have realized that overlooking desktop use of e-commerce is not the best idea and developed the opportunity to combine traditional business online presence with new calling solutions. With the technologies like VConnect in place, today, the customer does not need to be on their mobile phone in order to call the company and ask a question, which reduces abandonment rates and increases the consumers’ confidence to make the purchase. VConnect Our VConnect click to call solution opens up new engagement opportunities for businesses. Now any business can have customers calling right to the company call centers. The calling widget does not have to be on search results, the customers do not need to provide any personal information to make the call and the calls can be made from smartphones, desktop computers, laptops, as well as tablets, and are not limited to mobile shoppers only. One of the biggest advantages of VConnect is that the click to call can be placed almost anywhere you want online. For instance, if the company has an email marketing campaign, placing the button in the signature will mean providing recipients’ of your emails the opportunity to call you right from the email they receive. Or, if your company has a viral video on YouTube featuring a product, the button can be placed right on that video, instead of providing a phone number in the title or the description. The opportunities of customization and use are endless. It just rests with the creativity of the company to utilize this tool. TRY VCONNECT FOR FREE